Remember that “HeadOn, apply directly to the forehead” shit? The story behind its marketing is one of my favorite advertising tales ever.
The original commercial for this product—which, if you don’t know what it is, it’s essentially a giant tube of Chapstick, or at least, that’s what it looks like—was just a looping video of a woman applying the product between her eyes and an announcer repeating the phrase “HeadOn, apply directly to the forehead” three times in succession. That’s the whole commercial: rubbing a stick on her head, and an announcer.
So this stuff was intended to be marketed as a product that relieves headaches by rubbing it on your forehead. But it wasn’t allowed to be marketed as such, because it’s just a homeopathic treatment—which means whatever compound was put into it was diluted to like one part per million, with the logic that “small amounts are strong” (yeah, okay)—and basically HeadOn was a tube of ordinary wax. Not any actual kind of medical treatment, and therefore it couldn’t be marketed as such.